Persuasive techniques consist of both direct and indirect suggestions. Direct suggestions are when you are direct in telling a person what you are trying to persuade them to do. Several persuasive techniques shy away from direct suggestions because they aren’t as covert as indirect suggestions, but the fact remains that direct suggestions are just as powerful and effective as indirect suggestions if your direct suggestions are utilized appropriately.
In fact, sometimes indirect suggestions lose their power because people have gotten used to constantly being persuaded indirectly.This means that because people aren’t used to being put on the spot and directly suggested to do something, that as a persuasion artist you have a lot of opportunity to get what you want from others by means of direct suggestions.
Indirect suggestions are also powerful tools that can be used in the persuasion process to help you get what you want. The only major drawback with indirect suggestions is that it may take time for the indirect suggestions to take root in the person’s mind to the point where the person you have given the indirect suggestions to begins to act upon them. If the person whom you are persuading isn’t around you when they feel the urge to act upon your suggestions, then it’s impossible for them to obey you.
The best route to go about the art of suggestion, then, is to join both direct and indirect suggestions into one fluid force so that you can benefit from the power that comes from using both of them. This is often done in the sales process, where the sales person is indirect for a large amount of the social interaction he has with a customer, but then at the very end of the sales process the sales person gives the customer a call to action to purchase the services or products they are offering.
You can also use the persuasive tactics of pacing and leading to unite indirect suggestions with direct suggestions. In theory, each time you pace someone, your pacing statements are indirect suggestions that set up your leading statements. Leading statements are direct suggestions, but because you take the time to pace the person before you begin to lead them, your leading statements won’t appear impolite and are likely to be followed.
After a while, you can use more leading statements than pacing statements. This means the longer you are in the process of persuading somebody, the greater the opportunity will be for you to be more and more direct.
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